Linefront Privacy Policy

1. Introduction

This Privacy Policy explains how Linefront Limited collects and uses personal data when you:

Visit our website
Log into our Platform
Submit information through onboarding workflows

Linefront is committed to protecting personal data in line with UK GDPR and the Data Protection Act 2018 .

2. Who We Are

Linefront Limited
128 City Road, London, EC1V 2NX
ICO Registration: ZC094705
‍
Contact: privacy@linefront.com

3. Our Role

Linefront acts as:

Data Processor – when processing data on behalf of Clients
Data Controller – for:
○ Website analytics
○ Account management
○ Business operations

4. What Data We Collect

a) Website Data

IP address
Device and browser data
Usage analytics

b) Account Data

Name
Email
Phone number
Login credentials

c) Application / Workflow Data
(depending on the Client’s use case)

Identity data
Contact details
Financial or verification data
Uploaded documents

5. How We Use Data

We use data to:

Provide and operate the Platform
Enable login and authentication
Process onboarding workflows
Improve services and performance
Ensure security and prevent fraud

Where we act as Processor, we only process data on Client instructions .

6. Automated Processing and AI

Linefront may use automated processing technologies, including artificial intelligence, to:

Analyse documents and data
Extract and structure information
Support verification and risk assessment processes
Assist Clients in making decisions

Important Information

These processes may involve automated analysis of personal data
In most cases, Linefront acts as a Data Processor, and such processing is carried out on behalf of our Clients

Decision-Making

Linefront does not make final decisions about individuals
Any decisions (e.g. approvals, eligibility outcomes) are made by the Client

Your Rights

Where automated decision-making applies, you may have rights under data protection law, including:

The right to request human intervention
The right to contest a decision
The right to obtain an explanation of the decision

You should contact the relevant Client (organisation you are interacting with) to exercise these rights

7. Legal Bases

Depending on context:

Contract performance (e.g. providing access)
Legal obligation
Legitimate interests (security, analytics)
Consent (where required, e.g. certain checks)

8. Credit and Verification Checks

Where applicable, Linefront may share your personal data with TransUnion International UK Limited (“TransUnion”) for the purposes of credit checking, identity verification, fraud prevention, or related assessment services on behalf of the relevant Client.

Where TransUnion processes your personal data, it may do so as a data controller in its own right. More information about how TransUnion uses and processes personal data, including your rights and how to contact TransUnion, is available in TransUnion’s Bureau Privacy Notice here:

www.transunion.co.uk/legal-information/bureau-privacy-notice

You should read that notice carefully before your personal data is shared with TransUnion.

9. Data Storage and Transfers

Data is hosted securely (e.g. cloud infrastructure such as AWS)
Stored in the UK and/or EEA
Transfers outside these regions use appropriate safeguards

10. Security

We implement measures including:

Encryption
Access controls
Monitoring and logging
Secure authentication

11. Data Retention

Data is retained based on Client instructions
Deleted or returned after service ends
May be retained where legally required

12. Your Rights

You have the right to:

Access your data
Correct inaccuracies
Request deletion
Restrict processing
Object to processing
Data portability

We assist Clients in fulfilling these rights

13. Data Breaches

We maintain incident response procedures and will notify Clients without undue delay .

14. Sub-processors

We use trusted sub-processors (e.g. hosting providers), all bound by data protection obligations .

15. Cookies

We use cookies for:

Website functionality
Analytics
Security

16. Contact

privacy@linefront.com

Company

Home Solution Platform

Linefront Limited is registered in England with Company No. 16650510. Registered office: 128 City Road, London, EC1V 2NX. Linefront Limited is registered with the Information Commissioner’s Office under registration number ZC094705 for the purposes of the protection of data.

term of service
(Business Users)

term of service
(End Users)